Promotional Design - II (Practical)

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24VAA(G)325

Promotional Design - II (Practical)

CO66: Analyse the role of novelties and point of purchase media and develop multiple sketches & layouts considering the needs of the client and design possibilities

CO67: Create a portfolio depicting the understanding of clients’ need, typography, visuals, material and possibilities in printing both manually and digitally using design elements and principles

CO68: Justify the utility of novelties and point of purchase concepts. Moderating the efficacy according to the client brief and consumer needs in her implemented design showcases universal appreciation as a graphic designer.

CO69: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions