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VAA
(G) 125
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Promotional Design
(Practical)
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The Students Will -
CO22:Analyze the role of packaging and develop a designing strategy to attract the customers and affect their buying decisions in favour of the brand
CO23:Prepare a new improved package design after examining and identifying the flaws in the existing packaging
CO24:Develop multiple layouts considering the legal aspects and available material & possibilities in printing to get an approval from the client
CO25:Organize design elements and principles in designing software's to give a final shape to the selected layout with appropriate content, colour scheme, shape and size
CO26:Formulate a creative strategy for preparing ads to be placed in various outdoor medias to grab the attention of the pedestrians and people moving on vehicles to communicate the sales message
CO27:Review the legal aspects of advertising and identify the material to be used for preparing a distinctive 2D or 3D (moving) design
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Approach In Teaching:
Tutorials, Ideation, Selection, Development, Debriefing
Learning Activities For The Students:
Lateral Thinking, Self Learning Assignments, Giving Tasks, Experimenting
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Weekly Assignments, Observation, Student Teacher Interaction And Final Submissions
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