Coming soon
Promotional Design (Practical)
COURSE OBJECTIVES:
This course will enable the students to-
- Carry out the research to identify the packaging related issues
- Infer the knowledge related to material, size, design and labels
- Modify the design to resolve the packaging related problems
- Create designs for outdoor media
COURSE OUTCOMES:
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Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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VAA (G) 125
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Promotional Design (Practical)
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The Students Will -
CO23:Analyze the role of packaging and develop a designing strategy to attract the customers and affect their buying decisions in favour of the brand
CO24:Prepare a new improved package design after examining and identifying the flaws in the existing packaging
CO25:Develop multiple layouts considering the legal aspects and available material & possibilities in printing to get an approval from the client
CO26:Organize design elements and principles in designing software's to give a final shape to the selected layout with appropriate content, colour scheme, shape and size
CO27:Formulate a creative strategy for preparing ads to be placed in various outdoor medias to grab the attention of the pedestrians and people moving on vehicles to communicate the sales message
CO28:Review the legal aspects of advertising and identify the material to be used for preparing a distinctive 2D or 3D (moving) design |
Approach In Teaching: Tutorials, Ideation, Selection, Development, Debriefing
Learning Activities For The Students: Lateral Thinking, Self Learning Assignments, Giving Tasks, Experimenting
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Weekly Assignments, Observation, Student Teacher Interaction And Final Submissions |
COURSE CONTENT:
2 Package designs for any two different products.
To design various outdoor media
