SEMINAR (Theory)

Paper Code: 
VAA(I) 222
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Identify, understand and choose the relevant topic, real-world issues
  2. Improve oral and written communication skills
  3. Use multiple thinking strategies to examine the selected topic, explore creative avenues of expression, make consequential decisions and conclude the topic

 

COURSE OUTCOMES:

Course

 

Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

 

VAA(I) 222

 

 

Seminar (Theory)

 

 

 

The Students Will -

CO37: Identify multiple subject matter in the field of applied art and select one subject to write a research paper with valuable information

CO38: Use integrated activities of research, reading, discussions to review and rewrite on the research topic

CO39: Examine and break the gathered information into parts to synthesize and construct a piece of writing with appropriate citations

CO40: Defend the personal opinion through a derived conclusion and communicate the findings in an effective way to the readers and listeners

CO41: List the sources which were referred for collecting the information in the form of review of literature and bibliography to meet the ethical requirements.

Approach In Teaching:

Interactive Lectures, Discussion, Tutorials, Reading Assignments, Multiple Points Of View

 

Learning Activities For The Students:

Self-Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation

Continuous
Assessment Test, Semester End Examinations, Presentation, Viva/ Interaction Individual Projects

 

COURSE CONTENT:

The student will choose any topic of choice, relevant to the field of specialization and will present a seminar on scheduled date.

Note:

1. The student will decide two /three topics along with broad outline of research within fifteen days of the commencement of the semester with her guide. All the faculty members will give approval for the topic after the discussion in the third week of semester.

2. The students will have to submit the final seminar report along with a soft copy in CD with the practical submission.

 

 

 

References: 

Suggested Text Books/Suggested Reference Books:

  • Research Methodology And Statistical Techniques by Santosh Gupta
  • MLA Handbook, 9/e by The Modern Language Association of America
  • MLA 9 Simplified: Easy way guide to MLA Handbook: Updated for the MLA 9th Edition Handbook by Appearance Publishers
  • Writing ‘How-to’ Articles and Books by Chriss Mccallum
  • Research Methodology by Satendra Kumar
  • Research and Publication Ethics by Santosh Kumar Yadav
  • Research Methods by Ram Ahuja
  • The Joy of Research by C. Balaji

 

E-Resources:

 

Reference Journals:

  • Journal of Advertising Research (EBSCO)
  • Journal of Current Issues & Research in Advertising (EBSCO)
  • International Journal of Advertising (EBSCO)
  • Journal of Consumer Behaviour (EBSCO)
  • International Journal of Advertising & Marketing to Children (EBSCO)
  • Journal of Interactive Advertising (EBSCO)
  • Journal of International Marketing & Marketing Management (EBSCO)
  • British Journal of Marketing (EBSCO)
  • Journal of Promotion Management (EBSCO)
  • Public Relation Journal (EBSCO)
  • Journal of Marketing (JSTOR)
  • Journal of Marketing (JSTOR)
  • The Journal of Personal Selling & Sales Management (Proquest ABI/INFORM Global)
  • The Public Relations Journal (Proquest ABI/INFORM Global)
  • Journal of Design (Proquest ABI/INFORM Global)
  • Design Management Journal (Proquest ABI/INFORM Global)
  • Emerging Markets Journal (Proquest ABI/INFORM Global)
  • Asian Marketing Journal (EBSCO)

 

 

Academic Year: 
2023-2024
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