Marketing

• Introduction to Marketing. 

• The importance of marketing.

• What is marketed?

• Core concepts of marketing : 

  1. Needs, Wants and Demands

  2. Products and Services, 

  3. Value, Satisfaction and Quality

  4. Exchange, Transactions and Relationship.

• Different philosophies of marketing: 

  1. The Production Concept, 

  2.  Product Concept,

  3. The Selling Concept, 

  4. The Marketing Concept &

  5. The Holistic Marketing Concept

• Marketing Mix: 4Ps – Product, Price, Place and Promotion

• The Market.

Marketing Research

• Importance of Marketing Research

• Meaning & Scope

• Classification of Marketing Research

• Steps involved in Marketing Research

• Techniques of Marketing Research

Basic Principles & Printing Processes

• Line /Half tone copy

• Relief or Letter Press (Introduction, Principle & Plate Making)

• Planography or Offset (Introduction, Principle & Plate Making, Two Cylinder, 

Three Cylinder & Four Cylinder Press System

Four Colour Process Reproduction

• Colour mixing principles

• Colour  separation  method

• Screen angles

Intaglio or Gravure Printing Process

• Introduction, 

• Principle 

• Cylinder Making

• Flexo Graphy