• Introduction to Marketing.
• The importance of marketing.
• What is marketed?
• Core concepts of marketing :
  1. Needs, Wants and Demands
  2. Products and Services,
  3. Value, Satisfaction and Quality
  4. Exchange, Transactions and Relationship.

• Different philosophies of marketing:
  1. The Production Concept,
  2.  Product Concept,
  3. The Selling Concept,
  4. The Marketing Concept &
  5. The Holistic Marketing Concept
• Marketing Mix: 4Ps – Product, Price, Place and Promotion

The Market.

§         Importance of Marketing Research

§         Meaning & Scope

§         Classification of Marketing Research

§         Steps involved in Marketing Research

§         Techniques of Marketing Research

§         Importance of Marketing Research

§         Meaning & Scope

§         Classification of Marketing Research

§         Steps involved in Marketing Research

§         Techniques of Marketing Research

• Introduction and Principles of Printing
• Screen Printing
• Relief Printing or Letter Press (Introduction, Principle & Plate Making)
• Planography or Offset Printing (Introduction, Principle & Plate Making, Two Cylinder, Three Cylinder & Four Cylinder Press System )
• Intaglio or Gravure Printing Process

• Colour mixing principles
• Colour separation method
• Screen angles
• Introduction to paper
• Types of paper for printing
• Size of paper

• Introduction
• Preparation of negative and positive
• Cylinder Making
• Plate making
• Line ton/ Half tone