Published on Fine Arts (https://visualarts.iisuniv.ac.in)

Home > Advertising Art & Ideas (Theory)

Advertising Art & Ideas (Theory) [1]

Paper Code: 
VAA 231
Objective: 

  • Introduction to advertising. 

  • Definition of advertising & its characteristics. 

  • Advertising as a part of marketing. 

  • Direct & Indirect Advertising. 

  • Advertising & Publicity. 

  • The social & ethical aspects of advertising. 

  • General role of advertising: Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living. 

  • Introduction to the art of Calligraphy and Typography. 

  • Principles of typography.

References: 

Books recommended:  Advertising Art & Ideas By G. M. Rege

                                       Advertising By Roderic White

 
Academic Year: 
2014-2015 [2]

Follow Fine Arts on:

IIS (Deemed to be University), Jaipur

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-theory-3

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-theory-3
[2] https://visualarts.iisuniv.ac.in/academic-year/2014-2015