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Advertising Art & Ideas (Theory) [1]

Paper Code: 
VAA 231

Introduction to advertising. 

Definition of advertising & its characteristics.

 

Advertising as a part of marketing. 

Direct & Indirect Advertising. 

 

Advertising & Publicity. 

The social & ethical aspects of advertising.

 

 

 General role of advertising: Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living. 

 

Introduction to the art of Calligraphy and Typography. 

Principles of typography.

 
References: 

Advertising Art & Ideas By G. M. Rege

 Advertising By Roderic White

 

Academic Year: 
2015-2016 [2]

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[1] https://visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-theory-4
[2] https://visualarts.iisuniv.ac.in/academic-year/2015-2016