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Advertising Art & Ideas II(Theory) [1]

Paper Code: 
VAA 331

Campaign Planning and its objectives.

The value of Planning, Designing and Layout :Prelayout planning.

 

Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout. 

Media of Visual Communication.

 

Printing Processes : Relief, Intaglio, planography, silkscreen and other modern printing techniques

A brief of advertising agency.

References: 

Advertising Art & Ideas By G. M. Rege

  The Advertising Hand Book By Dell Dennison

 
Academic Year: 
2015-2016 [2]

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Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-iitheory
[2] https://visualarts.iisuniv.ac.in/academic-year/2015-2016