The course will enable the students to:
COURSE OUTCOMES
Suggested Text Books/Suggested Reference Books:
E-Resources:
Reference Journals:
Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/fundamentals-advertising-i-theory-5
[2] https://oer.pressbooks.pub/mediacommunication/chapter/advertising-functions-and-strategies/#:~:text=Advertising%20has%20three%20primary%20objectives,of%20new%20or%20established%20products.
[3] https://www.managementstudyguide.com/objectives-importance-of-advertising.htm
[4] https://oer.pressbooks.pub/mediacommunication/chapter/history-of-advertising/
[5] https://oer.pressbooks.pub/mediacommunication/chapter/the-influence-of-advertising/
[6] https://theintactone.com/2018/04/29/abm-u2-topic-6-social-ethical-and-legal-aspect-of-advertising/
[7] https://theintactone.com/2022/08/17/economic-social-and-ethical-issues-in-advertising/
[8] https://www.managementstudyguide.com/social-economic-aspects-advertising.htm
[9] https://www.indeed.com/career-advice/career-development/marketing-promotional-mix#:~:text=What%20is%20a%20promotional%20mix,of%20a%20larger%20marketing%20mix.
[10] https://businessjargons.com/7-cs-communication.html
[11] https://businessjargons.com/marketing-communication.html
[12] https://visualarts.iisuniv.ac.in/academic-year/2023-2024