COURSE OBJECTIVES:
The course will enable the students to:
COURSE OUTCOMES:
Suggested Text Books/Suggested Reference Books:
E-Resources
Reference Journals:
Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/fundamentals-advertising-ii-theory-7
[2] https://languageinsight.com/blog/2019/a-short-history-of-writing/
[3] https://www.bl.uk/history-of-writing/articles/where-did-writing-begin
[4] https://www.toptal.com/designers/typography/typeface-classification#:~:text=Typography%20Basics,are%20only%20used%20for%20headlines.
[5] https://m2.material.io/design/typography/understanding-typography.html#type-properties
[6] https://www.freecodecamp.org/news/typography-type-families-classifications-and-combining-typefaces/
[7] https://99designs.com/blog/tips/principles-of-design/
[8] https://www.invisionapp.com/defined/principles-of-design
[9] https://www.mbaknol.com/marketing-management/advertisement-layout/
[10] https://www.businessmanagementideas.com/advertisement/procedure-for-designing-advertisement-layout/8826
[11] https://www.termscompared.com/packaging-vs-labeling/
[12] https://ppec-paper.com/packaging-types/
[13] https://www.packaging-labelling.com/articles/different-types-of-packaging-methods
[14] https://packmojo.com/blog/the-complete-guide-to-international-packing-symbols/
[15] https://www.iare.ac.in/sites/default/files/lecture_notes/IARE_RM_NOTES_2.pdf
[16] https://visualarts.iisuniv.ac.in/academic-year/2023-2024