Course

   Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

VAA (G) 125

Promotional Design - I

(Practical)

The Students Will –

CO23: Analyze the role of packaging and develop a designing strategy to attract the customers and affect their buying decisions in favour of the brand

CO24: Prepare a new improved package design after examining and identifying the flaws in the existing packaging

CO25: Develop multiple layouts considering the legal aspects and available material & possibilities in printing to get an approval from the client

CO26: Organize design elements and principles in designing software's to give a final shape to the selected layout with appropriate content, colour scheme, shape and size

CO27:  Formulate a creative strategy for preparing ads to be placed in various outdoor medias to grab the attention of the pedestrians and people moving on vehicles to communicate the sales message

CO28: Review the legal aspects of advertising and identify the material to be used  for preparing a distinctive 2D or 3D (moving) design

Approach In Teaching:

Tutorials, Ideation, Selection, Development, Debriefing

Learning Activities For The Students:

Lateral Thinking, Self Learning Assignments, Giving Tasks, Experimenting

Continuous Assessment Test, Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions