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COMMUNICATION DESIGN (Practical) [1]

Paper Code: 
CVAA 503
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

 

The course will enable the students to- 

  1. Assess and critically evaluate the existing design
  2. Create an effective message in accordance with the target group
  3. Organise and apply various design elements and principles to design
  4. Understand the relation between content and visual to express their creative thinking

COURSE OUTCOMES

Course

Course Outcomes 

Learning And Teaching Strategies

Assessment Strategies 

Course Code

Course Title

 

CVAA 503

 

Communication Design 

(Practical)

 

The Students will:

 

CO122: Identify The Needs of Target Audience And Translate The Same Through Design for enforcing them to buy a product

CO123:Compare the features with the competitive brand and appraise the features of client’s brand by highlighting the USP in the advertising message 

CO124: Develop a Big Idea and split it in a series of advertisements to occupy the space in the mind of which can be correlated and remembered in the long run by the target group

CO125:Organize the various elements and principles of design for creating layouts to get an idea on visual representation 

CO126: Using the designing software's transform the appropriate layout into an aesthetically appealing ad to get an approval from the client

CO127: Apply creative skills, copywriting skills to create promotional design For Communicating The Message.

 

Approach In Teaching:

Discussion, Tutorials, Brainstorming

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

COURSE CONTENT:

 

Redesigning of existing press and magazine ads to understand the elements of an ad and experiment with layout. The emphasis is to be placed on visual image development and execution, creativity and generation of ideas. Students will learn to communicate messages through print media.

  • Press ads
  • Magazine ads
  • Social Media
  • Poster

Submission: Min. 6 assignments

 
References: 

Suggested Text Books/Suggested Reference Books:

  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • Dennis M. Puhalla, design Elements: Form & Space, Rockport Publishers
  • Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
  • Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  • Miram Sorrentino, Creative Advertising: An Introduction, Laurence King Publishing Limited
  • Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  • Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

E-Resources 

Academic Year: 
2023-2024 [11]

Follow Fine Arts on:

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Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/communication-design-practical-48

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/communication-design-practical-48
[2] https://www.superside.com/blog/advertising-design
[3] https://www.tutorialspoint.com/advertisement_and_marketing_communications/advertisement_design.htm
[4] https://uk.indeed.com/career-advice/career-development/design-of-advertisement
[5] https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/
[6] https://blog.tubikstudio.com/color-theory-brief-guide-for-designers/
[7] https://uxplanet.org/basic-guide-to-understanding-colors-2301c9d777f8
[8] https://blog.hubspot.com/marketing/good-copywriting-practices-list
[9] https://www.zerys.com/content-marketing-blog-0/ad-copywriting-101
[10] https://www.tutorialspoint.com/advertisement_and_marketing_communications/advertisement_copywriting.htm
[11] https://visualarts.iisuniv.ac.in/academic-year/2023-2024