COURSE OBJECTIVES:
The course will enable the students to-
COURSE OUTCOMES:
Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
|
Course Code |
Course Title |
|||
VAA(G) 321 |
Advertising and Marketing - III (Theory)
|
The Students Will - CO58: Analyze the techniques of marketing research and prepare a plan to find an appropriate solution to the problem prevailing in the working process CO59: Identify the tools and appraise the scope of Public Relation to help the organization in building and maintaining healthy relations with internal and external public CO60: Develop a strong brand identity through creation of logos, monograms, symbols and taglines to position the brand effectively in the market CO61: Summarize the factors affecting International Advertising to develop an ad campaign to deliver the brand’s message to international target market CO62: Evaluate the impact of celebrity endorsement & testimonial advertising and select an appropriate person for endorsing the brand to deliver the message to the target market |
Approach In Teaching: Interactive Lectures, Discussion, Tutorials, Reading Assignments, Multiple Points Of View
Learning Activities for The Students: Self-Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation |
Class Test, Semester End Examinations, Quiz, Solving Problems In Tutorials, Assignments, Presentation, Individual And Group Projects |
1. Institutional or Corporate Advertising/Advocacy Advertising
2. Public Service Advertising
3. Political Advertising
Suggested Text Books/Suggested Reference Books:
E-Resources:
Reference Journals:
Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/advertising-and-marketing-iii-theory-5
[2] https://www.fao.org/3/w3241e/w3241e02.htm
[3] https://www.questionpro.com/blog/marketing-research/
[4] https://www.demandjump.com/blog/what-is-marketing-research
[5] https://www.businessmanagementideas.com/marketing-research/marketing-research-techniques/20572
[6] https://www.feedough.com/what-is-public-relations-pr-functions-types-examples/
[7] https://prsuperstar.co.uk/different-types-of-pr/
[8] https://www.investopedia.com/terms/b/brand.asp
[9] http://www.differencebetween.net/business/marketing-business/difference-between-brand-and-products/
[10] https://www.tutorialspoint.com/brand_management/brand_identity_and_positioning.htm
[11] https://www.mbaknol.com/international-business/international-advertising/
[12] https://www.artofmarketing.org/international-marketing-2/advertising/international-advertising-meaning-characteristics-nature-and-media-selection/13601
[13] https://egyankosh.ac.in/bitstream/123456789/11942/1/Unit-12.pdf
[14] https://www.bazaarvoice.com/blog/what-are-testimonial-ads-and-why-do-they-work/
[15] https://www.seenit.io/blog/what-is-testimonial-advertising-and-why-use-it/
[16] https://martinroll.com/resources/articles/branding/branding-and-celebrity-endorsements/#:~:text=Celebrity%20Endorsements%20%E2%80%93%20A%20brief%20introduction,the%20field%20to%20the%20brand.
[17] https://mscw.ac.in/NAAC/Criteria1/Samples-of-ProjectWork_Fieldwork/B.Com(h)/Business_Research_Methods_and_Project_Work/Final%20Project%20Submission-20220128T035545Z-001/Final%20Project%20Submission/Ramanpreet_151/CELEBRITY%20ENDORSEMENT%20IN%20ADVERTISING.pdf
[18] https://www.intotheminds.com/app/uploads/2019/09/White-Paper-guide-market-research-EN-FINAL.pdf
[19] https://www.himpub.com/documents/Chapter873.pdf
[20] https://visualarts.iisuniv.ac.in/academic-year/2023-2024