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GRAPHIC DESIGN-III (Practical) [1]

Paper Code: 
VAA(G) 324
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Describe and analyze the relevant services and social problems prevailing in the society
  2. Identify the target market
  3. Create and defend the campaign strategy
  4. Design an effective advertising campaign to be run in different advertising media for specific target groups

 

COURSE OUTCOMES:

Course

 

Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

 

 

 

VAA(G) 324

 

 

 

 

 

 

 

Graphic Design-III

(Practical)

 

 

 

The Students Will -

CO74: Identify the factors leading to social problems and develop a plan for creating an ad campaign to eradicate the issues

CO75: Gather and compile the detailed information related to the problem from primary and secondary sources and analyze the data for creating the effective message for society to leave a positive impact

CO76: Develop a Big Idea and break it into series of advertisements to be run in specified time duration for reminding the target group them in taking an action

CO77: Combine the design elements and principles in designing software's for giving final shape to an idea to communicate the message to the target market

CO78: Plan an ad campaign for the service provider depicting their USP through an effective copy and supporting visual to attract the target market

CO79: Assess the effectiveness of various advertising medias and place the advertisement in the appropriate media to reach the right target market at right time & place

Approach In Teaching:

Tutorials, Demonstration, Guided Exploration, Guided Activity

 

Learning Activities For The Students:

Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn

 

Continuous Assessment Test, Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

  • Design. 1 Major Campaign on any Service taking traditional and modern media.
  • One Mini Social Campaign on Rural Problem

 

 

References: 

Suggested Text Books/Suggested Reference Books:

  • Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • Poster Women A Visual History of the Women’s Movement in India, Zubaan
  • Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
  • Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  • Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  • Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

 

E-Resources:

 

Academic Year: 
2023-2024 [17]

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Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-iii-practical-8

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-iii-practical-8
[2] https://www.cyberclick.net/advertising/advertising-campaign
[3] https://blog.hubspot.com/marketing/best-advertisements
[4] https://sendpulse.com/support/glossary/advertising-campaign
[5] https://www.searchenginejournal.com/top-10-most-effective-ad-campaigns/159004/#close
[6] https://www.businessapac.com/best-ad-campaigns-in-india/
[7] https://www.shiksha.com/online-courses/articles/successful-digital-marketing-campaigns-india/
[8] https://www.socialsamosa.com/2022/12/social-throwback-2022-top-50-indian-ad-campaigns/
[9] https://digitalsynopsis.com/inspiration/60-public-service-announcements-social-issue-ads/
[10] https://startuptalky.com/top-social-issues-campaign/
[11] https://glantz.net/blog/70-amazing-social-issue-ads-that-got-us-thinking/
[12] https://socialbusiness.hootsuite.com/rs/hootsuitemediainc/images/Social%20Media%20Strategy%20Workbook.pdf
[13] https://www.psandman.com/articles/chap11A.pdf
[14] https://egyankosh.ac.in/bitstream/123456789/71889/1/Unit-6.pdf
[15] http://www.healthedpartners.org/ceu/hm/d04socialmarketingplannedsocialchange.pdf
[16] https://www.parkinsonseurope.org/media/1584/epda-advocacy-toolkit.pdf
[17] https://visualarts.iisuniv.ac.in/academic-year/2023-2024