Published on Fine Arts (https://visualarts.iisuniv.ac.in)

Home > GRAPHIC DESIGN-IV (Practical)

GRAPHIC DESIGN-IV (Practical) [1]

Paper Code: 
VAA(G) 424
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Identify the target group
  2. Demonstrate professional competence/depth of knowledge within their field of study
  3. Demonstrate the ability to create and develop original concepts, build prototypes, integrate feedback and carry projects through to the production process
  4. Develop a critical iterative process and criteria for assessing research, information and design outcomes.
  5. Cultivate working methodologies and formal agility across media and platforms

 

COURSE OUTCOMES:

Course

 

    Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

VAA(G) 424

 

 

 

 Graphic Design-IV

(Practical)

 

 

 

The Students Will-

CO102: Gather the detailed information about the Institute and devise a creative strategy to meet their objectives within the given time frame

CO103: Identify and assess the unique features of the Institute to modify and highlight the same to attract the target group

CO104: Choose the appropriate words to create an effective headline, subheadings and body copy to deliver the message to the target market

CO105: Combine design elements and principles for creating series of advertisements to attract the target market for taking admission in the Institute

CO106: Produce the final advertisement using designing software and place them in modern advertising medias to reach the right audience in the right time and place.

CO107: Design an aesthetically appealing mural to be installed within the premises to enhance the ambience of the interior of the Institute

Approach In Teaching:

Tutorials, Demonstration, Guided Exploration, Guided Activity

 

Learning Activities ForThe Students:

Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn

 

 

Continuous Assessment Test, Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

  • To design an institutional ad campaign taking traditional and modern media.

Submission:   1 Major Campaign

                       1 Mural Design for the same organization.

 

References: 

Suggested Text Books/Suggested Reference Books:

  • Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • Poster Women A Visual History of the Women’s Movement in India, Zubaan
  • Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
  • Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  • Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  • Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

 

E-Resources:

 

Academic Year: 
2023-2024 [11]

Follow Fine Arts on:

IIS (Deemed to be University), Jaipur

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-iv-practical-3

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-iv-practical-3
[2] https://www.cyberclick.net/advertising/advertising-campaign
[3] https://blog.hubspot.com/marketing/best-advertisements
[4] https://sendpulse.com/support/glossary/advertising-campaign
[5] https://www.searchenginejournal.com/top-10-most-effective-ad-campaigns/159004/#close
[6] https://www.businessapac.com/best-ad-campaigns-in-india/
[7] https://www.shiksha.com/online-courses/articles/successful-digital-marketing-campaigns-india/
[8] https://ncert.nic.in/textbook/pdf/kefa105.pdf
[9] https://www.getty.edu/conservation/publications_resources/pdf_publications/pdf/golden.pdf
[10] https://mdpi-res.com/d_attachment/heritage/heritage-04-00226/article_deploy/heritage-04-00226-v2.pdf?version=1636002547
[11] https://visualarts.iisuniv.ac.in/academic-year/2023-2024