COURSE OBJECTIVES:
The course will enable the students to-
COURSE OUTCOMES
Suggested Text Books/Suggested Reference Books:
E-Resources
Reference Journals:
Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/advertising-planning-strategy-%E2%80%93-ii-theory-2
[2] https://businessjargons.com/broadcast-advertising.html
[3] https://businessjargons.com/print-advertising.html
[4] https://www.marketingevolution.com/marketing-essentials/advertising-media-guide
[5] https://businessjargons.com/media-planning.html
[6] https://businessjargons.com/advertising-budget.html
[7] https://hmhub.in/media-selection-planning-and-scheduling/
[8] https://www.marketingevolution.com/marketing-essentials/media-planning
[9] https://www.managementstudyguide.com/advertising-agencies.htm
[10] https://www.questionpro.com/blog/motivational-research/
[11] https://www.yourarticlelibrary.com/motivation/motivation-research-definition-and-techniques/48914
[12] https://www.tutorialspoint.com/advertisement_and_marketing_communications/advertising_research.htm
[13] https://www.businessmanagementideas.com/advertising-2/advertising-research/20158
[14] https://www.investopedia.com/terms/b/brand.asp
[15] http://www.differencebetween.net/business/marketing-business/difference-between-brand-and-products/
[16] https://www.tutorialspoint.com/brand_management/brand_identity_and_positioning.htm
[17] https://visualarts.iisuniv.ac.in/academic-year/2023-2024