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Communication Design (Practical) [1]

Paper Code: 
24CVAA403
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to choose appropriate design elements for desired outcomes, identify and understand target audiences, and illustrate designs tailored to different target groups.

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24CVAA403

Communication Design (Practical)

CO85: Assess the needs of the client and plan the designs for book cover, book jacket, sticker, poster & package and combine design elements and principles creatively to solve a communication problem through layouts & sketches.

 

CO86: Create a portfolio displaying their observational skills to design artistic book cover, book jacket, sticker, poster & package manually and digitally.

 

CO87: Integrate global needs to create designs for book, sticker, poster & package in different mediums & techniques considering professional ethics

 

CO88: Appraise the communication designs created in response to market needs and establish herself as a graphic designer.

 

CO89: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

Students are expected to use creative thinking to solve communication problems. Study of the fundamentals of layouts and their practical application.

  • Book Cover Designing
  • Book Jacket Designing
  • Sticker Designing
  • Poster Designing (Social)
  • Package Designing (Educational)
  • Package Design (Primary & Secondary)

Submissions: 10 assignments

 

Essential Readings: 
  1. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  2. noAH VIII, World Package Design, ICO
  3. Poster Women A Visual History of the Women’s Movement in India, Zubaan

 

Suggested Readings:

  1. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX

 

References: 
  1. How to Design a Book Cover That Sells 101 | Dribbble [2]
  2. Book Cover Design Basics (ingramspark.com) [3]
  3. How to Design an Album Cover That Makes an Impact | DIY Musician [4] (cdbaby.com) [4]
  4. What is Social Poster Design? 8 Significant Poster Designers Advice! | Graphic [5] Art News (graphicart-news.com) [5]
  5. How to Design a Poster Like a Professional - Fotor's Blog [6]

 

Academic Year: 
2024-2025 [7]

Follow Fine Arts on:

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Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/communication-design-practical-53

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/communication-design-practical-53
[2] https://dribbble.com/resources/book-cover-design
[3] https://www.ingramspark.com/blog/book-cover-design-basics
[4] https://diymusician.cdbaby.com/musician-tips/album-cover-design/
[5] https://www.graphicart-news.com/what-social-poster-design-is-7-significant-poster-designers-advice/#.ZGGKKE9BzIU
[6] https://www.fotor.com/blog/how-to-design-a-poster-like-a-professional/
[7] https://visualarts.iisuniv.ac.in/academic-year/2024-2025