The course will enable the students to analyse the company's objective and develop a suitable brand identity. Express and critically evaluate the creative ideas. Gain proficiency to organise and apply various design elements and principles to the design effectively.
Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24VHA225(A) |
Graphic Design (Practical) |
CO50: Assess the needs of the client and plan the graphic designs to position the brand in the market through logos, symbols, typographical designs and solve a communication problem through layouts & sketches.
CO51: Connect and assemble the elements and principles of design to create a submission displaying their observational skills on Branding manually and digitally.
CO52: Integrate global needs to create logos, symbols, and typographical designs displaying an understanding and analysis of the brand manually and digitally considering professional ethics
CO53: Appraise the communication designs created in response to market needs and establish herself as a graphic designer.
CO54: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Ideation, Tutorials, Assignments, Brainstorming, Demonstration
Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration. |
Layouts & Sketches, Continuous Assessment Test, Semester End Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions |
COURSE CONTENT:
Typographical layouts for print media and designing of symbol and logos
Submission: 5 Sheets
Suggested Reading:
Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-practical-8
[2] https://www.vectornator.io/blog/types-of-logos/
[3] https://www.tailorbrands.com/logo-maker/what-is-a-logo
[4] https://looka.com/blog/monogram-logo-design/
[5] https://looka.com/blog/how-to-pick-a-logo-symbol-for-your-brand/
[6] https://collegecopyshop.com/six-stationery-branding-list-for-your-business/
[7] https://visualarts.iisuniv.ac.in/academic-year/2024-2025