The course will enable the students to analyse the company's objective and develop a suitable brand identity. Express and critically evaluate the creative ideas. Gain proficiency to organise and apply various design elements and principles to the design effectively.
COURSE CONTENT:
Students are expected to use creative thinking to solve communication problems. Introduction to the concepts of logos, monograms & symbols. Terminology of Typography. Different typographical exercises.
Logo design : 2
Tag design : 2
Stationery design : 1
Shopping Bag
Folder
Submission: Min. 7 assignments (One from each topic)
Suggested Reading:
E-Resources:
Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/corporate-identity-design-practical
[2] https://www.vectornator.io/blog/types-of-logos/
[3] https://www.tailorbrands.com/logo-maker/what-is-a-logo
[4] https://looka.com/blog/monogram-logo-design/
[5] https://looka.com/blog/how-to-pick-a-logo-symbol-for-your-brand/
[6] https://collegecopyshop.com/six-stationery-branding-list-for-your-business/
[7] https://www.bwd.co.za/blog/corporate-stationery-or-branding-items-to-choose-from/
[8] https://visualarts.iisuniv.ac.in/academic-year/2025-2026