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COMMUNICATION DESIGN I (Practical) [1]

Paper Code: 
25CVAA403
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to choose appropriate design elements for desired outcomes, identify and understand target audiences, and illustrate designs tailored to different target groups.

 
Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25CVAA403

Communication Design I(Practical)

CO81: Assess the needs of the client and plan the designs for book cover, book jacket, sticker, poster & package and combine design elements and principles creatively to solve a communication problem through layouts & sketches.

 

CO82: Create a portfolio displaying their observational skills to design artistic book cover, book jacket, sticker, poster & package manually and digitally.

 

CO83: Integrate global needs to create designs for book, sticker, poster & package in different mediums & techniques considering professional ethics

 

CO84: Appraise the communication designs created in response to market needs and establish herself as a graphic designer.

 

CO85: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

Students are expected to use creative thinking to solve communication problems. Study of the fundamentals of layouts and their practical application.

  • Book Cover Designing
  • Book Jacket Designing
  • Sticker Designing
  • Poster Designing (Social)
  • Package Designing (Educational)
  • Package Design (Primary & Secondary)

Submissions: 10 assignments

 
Essential Readings: 
  1. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  2. noAH VIII, World Package Design, ICO
  3. Poster Women A Visual History of the Women’s Movement in India, Zubaan
References: 

Suggested Readings:

  1. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX

 

E-Resources:

  1. How to Design a Book Cover That Sells 101 | Dribbble [2]

  2. Book Cover Design Basics (ingramspark.com) [3]

  3. How to Design an Album Cover That Makes an Impact | DIY Musician [4] (cdbaby.com) [4]

  4. What is Social Poster Design? 8 Significant Poster Designers Advice! | Graphic [5] Art News (graphicart-news.com) [5]

  5. How to Design a Poster Like a Professional - Fotor's Blog [6]
     

Academic Year: 
2025-2026 [7]

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Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/communication-design-i-practical

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/communication-design-i-practical
[2] https://dribbble.com/resources/book-cover-design
[3] https://www.ingramspark.com/blog/book-cover-design-basics
[4] https://diymusician.cdbaby.com/musician-tips/album-cover-design/
[5] https://www.graphicart-news.com/what-social-poster-design-is-7-significant-poster-designers-advice/#.ZGGKKE9BzIU
[6] https://www.fotor.com/blog/how-to-design-a-poster-like-a-professional/
[7] https://visualarts.iisuniv.ac.in/academic-year/2025-2026