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Home > LABEL AND PACKAGING (Practical)

LABEL AND PACKAGING (Practical) [1]

Paper Code: 
25DVAA505A
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to explain the functions of label and packaging and the factors that affect the designs. Evaluate the requirements for labeling and packaging in response to specific briefs and develop and present packaging prototypes to complement given products.

 
Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25DVAA505A

Label and Packaging (Practical)

CO23: Portray the key elements of a packaging composition including placement, product & audience and the needs of the client to plan label & packaging through layouts & sketches.

 

CO24: Create a portfolio depicting the understanding of marketing research, target audiences, and how user profiles affect the packaging design process & corporate identity and display their observational & design skills of labels, primary, secondary & tertiary packaging manually and digitally.

 

CO25: Appraise the label & packaging designs created in response to market needs and establish herself as a graphic designer.

 

CO26: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

Exercise 1: Students will prepare 2 labels for any product in accordance with the Regulations of concerned board

Exercise 2: Students will prepare 2 primary packaging in accordance with the Regulations of concerned board

Exercise 3: Students will prepare 1 secondary and 1 tertiary packaging.

Essential Readings: 
  1. noAH VIII, World Package Design, ICO
  2. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  3. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited
References: 

Suggested Readings:

  1. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  2. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited

E-Resources:

  1. Packaging vs labeling - definitions, meanings, differences | Termscompared [2]
  2. Packaging Design: The Forgotten Marketing Medium | Packhelp [3]
  3. Packaging Of The World – Creative Package Design Archive and Gallery [4]
  4. Product Packaging: The Ultimate Guide - 99designs [5]
  5. Product Packaging Design (Full Process) + 3D Mockups - YouTube [6]
  6. Packaging Design in Adobe Illustrator | Urdu | Hindi - YouTube [7]
  7. Packaging Design In Adobe Illustrator | How To Create Dielines, Bleed Guide & [8] Cut Lines - YouTube [8]
  8. How to Create Potato Chips Packaging Design in Illustrator Tutorial - Urdu / [9] Hindi - YouTube [9]
Academic Year: 
2025-2026 [10]

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Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/label-and-packaging-practical-3

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/label-and-packaging-practical-3
[2] https://www.termscompared.com/packaging-vs-labeling/
[3] https://packhelp.com/packaging-design/
[4] https://packagingoftheworld.com/
[5] https://99designs.com/blog/tips/ultimate-guide-to-product-packaging-design/
[6] https://www.youtube.com/watch?v=AId5PFZf1Sg
[7] https://www.youtube.com/watch?v=1EwqfJ96oQM
[8] https://www.youtube.com/watch?v=HvTqMxI-MPI
[9] https://www.youtube.com/watch?v=6Oql8lZsLxc
[10] https://visualarts.iisuniv.ac.in/academic-year/2025-2026