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GRAPHIC DESIGN - II (Practical) [1]

Paper Code: 
25VAA(G)224
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to identify target audiences and use effective advertising appeals to capture their attention. They will analyze societal social problems and develop impactful message strategies to raise awareness. Students will learn the role of advertising in fostering social awareness and driving positive change, and they will select appropriate media to achieve organizational objectives and reach target markets.

 
Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25VAA(G)224

Graphic Design - II (Practical)

CO38: Assess the role of service industry and identify the social issues prevailing in the society and plan an effective strategy giving solutions through placement of message and visual in layouts and sketches

CO39: Compile a professional portfolio showcasing the advertising campaign in different medias with a positive solution, eye-catchy visuals and content using the elements and principles of design in a software

CO40: Demonstrate proficiency in conveying messages and translating abstract concepts into compelling and impactful visual narratives for different advertising media to raise awareness about social issues and promote the services.

 

CO41: Enhance analytical thinking and problem-solving abilities through interaction essential for collaborative projects and career opportunities in the field of graphic design and establish herself as a graphic designer

 

CO42: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

  • Design. 1 Major Campaign on any Social Problem taking traditional and modern media
  • To design 1 Mini Campaign on any Service.
Essential Readings: 
  1. Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  2. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  3. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  4. Best of Brochure Design II, Rockport Publishers
  5. Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
  6. Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA

 

References: 

Suggested Readings:

  1. Simon Veksner, 100 Ideas that changed Advertising, Laurence King Publishing
  2. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  3. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing Limited

E-Resources:

  1. What Is An Advertising Campaign? Definition, Strategy and Examples [2] (cyberclick.net) [2]
  2. The 18 Most Creative Ad Campaigns in History (hubspot.com) [3]
  3. What is an Advertising Campaign: Ideas, Examples | SendPulse [4]
  4. 10 Top Advertising Campaigns & Why They Work (searchenginejournal.com) [5]
  5. The 10 Best Ad Campaigns in India (businessapac.com) [6]
  6. 5 Most Successful Digital Marketing Campaigns in India (shiksha.com) [7]
  7. https://growswyft.com/wpcontent/uploads/2018/11/Social_Campaign_Whitepaper [8]
  8. _96dpi.pdf [8]
  9. https://www.igntu.ac.in/eContent/MJMC04SemProfManukondaAdvanced%20Pub [9] lic%20Relations%20and%20Advertising.pdf [9]
  10. https://egyankosh.ac.in/bitstream/123456789/72033/1/Unit-6.pdf [10]
Academic Year: 
2025-2026 [11]

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Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-ii-practical-13

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-ii-practical-13
[2] https://www.cyberclick.net/advertising/advertising-campaign
[3] https://blog.hubspot.com/marketing/best-advertisements
[4] https://sendpulse.com/support/glossary/advertising-campaign
[5] https://www.searchenginejournal.com/top-10-most-effective-ad-campaigns/159004/#close
[6] https://www.businessapac.com/best-ad-campaigns-in-india/
[7] https://www.shiksha.com/online-courses/articles/successful-digital-marketing-campaigns-india/
[8] https://growswyft.com/wpcontent/uploads/2018/11/Social_Campaign_Whitepaper_96dpi.pdf
[9] https://www.igntu.ac.in/eContent/MJMC04SemProfManukondaAdvanced%20Public%20Relations%20and%20Advertising.pdf
[10] https://egyankosh.ac.in/bitstream/123456789/72033/1/Unit-6.pdf
[11] https://visualarts.iisuniv.ac.in/academic-year/2025-2026