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GRAPHIC DESIGN-III (Practical) [1]

Paper Code: 
25VAA(G)324
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to describe and analyze societal services and social problems, identify target markets, create and defend campaign strategies, and design effective advertising campaigns tailored for specific target groups across various media

 
Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25VAA(G)324

Graphic Design - III (Practical)

CO61: Assess the needs of the client and plan a series of advertisements depicting the big idea creatively to solve a communication problem through layouts

CO62: Create a portfolio displaying their observational, creative and copywriting skills to design a major campaign for any service and mini campaign for rural problems manually and digitally.

CO63: Integrate the creative, analytical, writing and designing skills to create a series of ads as per the requirement to sell the desired service and solve the problems of rural area

CO64: Defend and debate the concepts of the ad campaigns. The presentation will showcase the students' professional attributes to justify the design, theme, imagery and content as a graphic designer.

 

CO65: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

  • Design. 1 Major Campaign on any Service taking traditional and modern media.
  • One Mini Social Campaign on Rural Problem
Essential Readings: 
  1. Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  2. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  3. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  4. Poster Women A Visual History of the Women’s Movement in India, Zubaan
  5. Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
References: 

Suggested Readings:

  1. Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  2. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  3. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

E-Resources:

  1. What Is An Advertising Campaign? Definition, Strategy and Examples [2] (cyberclick.net) [2]
  2. The 18 Most Creative Ad Campaigns in History (hubspot.com) [3]
  3. What is an Advertising Campaign: Ideas, Examples | SendPulse [4]
  4. 10 Top Advertising Campaigns & Why They Work (searchenginejournal.com) [5]
  5. The 10 Best Ad Campaigns in India (businessapac.com) [6]
  6. 5 Most Successful Digital Marketing Campaigns in India (shiksha.com) [7]
  7. Social Throwback 2022: Here are the top 50 Indian ad campaigns [8] (socialsamosa.com) [8]
  8. 60 Powerful Social Issue Ads That'll Make You Stop And Think [9] (digitalsynopsis.com) [9]
  9. Top 6 Social Issues Campaign by Top Brands (startuptalky.com) [10]
  10. 70 Amazing Social Issue Ads That Made Us Think | Glantz Design [11]
  11. https://socialbusiness.hootsuite.com/rs/hootsuitemediainc/images/Social%20Medi [12] a%20Strategy%20Workbook.pdf [12]
  12. https://www.psandman.com/articles/chap11A.pdf [13]
  13. https://egyankosh.ac.in/bitstream/123456789/71889/1/Unit-6.pdf [14]
  14. http://www.healthedpartners.org/ceu/hm/d04socialmarketingplannedsocialchange. [15] pdf [15]
  15. https://www.parkinsonseurope.org/media/1584/epda-advocacy-toolkit.pdf [16]
Academic Year: 
2025-2026 [17]

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Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-iii-practical-10

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/graphic-design-iii-practical-10
[2] https://www.cyberclick.net/advertising/advertising-campaign
[3] https://blog.hubspot.com/marketing/best-advertisements
[4] https://sendpulse.com/support/glossary/advertising-campaign
[5] https://www.searchenginejournal.com/top-10-most-effective-ad-campaigns/159004/#close
[6] https://www.businessapac.com/best-ad-campaigns-in-india/
[7] https://www.shiksha.com/online-courses/articles/successful-digital-marketing-campaigns-india/
[8] https://www.socialsamosa.com/2022/12/social-throwback-2022-top-50-indian-ad-campaigns/
[9] https://digitalsynopsis.com/inspiration/60-public-service-announcements-social-issue-ads/
[10] https://startuptalky.com/top-social-issues-campaign/
[11] https://glantz.net/blog/70-amazing-social-issue-ads-that-got-us-thinking/
[12] https://socialbusiness.hootsuite.com/rs/hootsuitemediainc/images/Social%20Media%20Strategy%20Workbook.pdf
[13] https://www.psandman.com/articles/chap11A.pdf
[14] https://egyankosh.ac.in/bitstream/123456789/71889/1/Unit-6.pdf
[15] http://www.healthedpartners.org/ceu/hm/d04socialmarketingplannedsocialchange.pdf
[16] https://www.parkinsonseurope.org/media/1584/epda-advocacy-toolkit.pdf
[17] https://visualarts.iisuniv.ac.in/academic-year/2025-2026