PLAN PROPOSAL FOR DISSERTATION (Theory)

PLAN PROPOSAL FOR DISSERTATION (Theory) [1]

Paper Code:

25VHA325

Credits:

Contact Hours:

30.00

Max. Marks:

100.00

Objective:

The course will enable the students to Develop critical and analytical skills, enabling students to identify the most significant aspects of a study and present them effectively. Enhance written communication abilities, ensuring they can produce synopsis that are informative, engaging, and suitable for various academic and professional contexts. Summarize complex ideas and research into concise, coherent, and compelling overviews.

Course Outcomes:

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25VHA325

Plan Proposal for Dissertation (Practical)

CO79: Develop the ability to critically analyze and present the essential information, methodologies, and findings of a research study in a coherent and engaging manner using PowerPoint

CO80: Explain the research process and defend the progress confidently during viva and identify areas for improvement and further development in the selected topic

CO81: Produce the synopsis professionally by integrating information from diverse sources that provides a complete view of the selected topic

CO82: Contribute effectively in course-specific interaction

Approach in Teaching: Interactive Discussions, Lectures, Presentations, Reading,

Case Studies

Learning Activities for The Students: Presentations,

Group Discussions, Self-Learning Assignments, Preparing Questions, Oral Explanation

Continuous Assessment Test, Semester end examination, PPT, Viva, Student Teacher Interaction, Final Presentation, Report

COURSE CONTENT:

The students will have to submit the synopsis at the end of the semester. The viva will be taken by the external jury members.

Note:

The student will decide two/ three topics and a broad outline of research within fifteen days of the commencement of the semester with an assigned guide. The internal faculty member along with subject expert will give approval for the topic after the discussion on the third week of the semester.
The students will have to submit the Synopsis report with the practical submission.

Essential Readings:

Research Methodology And Statistical Techniques by Santosh Gupta
MLA Handbook, 9/e by The Modern Language Association of America
MLA 9 Simplified: Easy way guide to MLA Handbook: Updated for the MLA 9^th Edition Handbook by Appearance Publishers
Writing ‘How-to’ Articles and Books by Chriss Mccallum
Research Methodology by Satendra Kumar
Research and Publication Ethics by Santosh Kumar Yadav
Research Methods by Ram Ahuja
The Joy of Research by C. Balaji

References:

1. Journal of Advertising Research (EBSCO)

2. Journal of Current Issues & Research in Advertising (EBSCO)

3. Journal of Consumer Behaviour (EBSCO)

4. Journal of Interactive Advertising (EBSCO)

5. Journal of International Marketing & Marketing Management (EBSCO)

6. British Journal of Marketing (EBSCO)

7. Journal of Promotion Management (EBSCO)

8. Public Relation Journal (EBSCO)

9. Journal of Marketing (JSTOR)

10. The Journal of Personal Selling & Sales Management (Proquest ABI/INFORM Global)

11. The Public Relations Journal (Proquest ABI/INFORM Global)