Introduction to Marketing
The importance of marketing
What is marketed?
Core concepts of marketing:
Needs, Wants and Demands
Products and Services
Value, Satisfaction and Quality
Exchange, Transactions and Relationship
Different philosophies of marketing:
The Production Concept
The Product Concept
The Selling Concept
The Marketing Concept
The Holistic Marketing Concept
Marketing Mix: 4Ps – Product, Price, Place and Promotion
The Market

Importance of Marketing Research
Meaning & Scope
Classification of Marketing Research
Steps involved in Marketing Research
Techniques of Marketing Research

ntroduction and Principles of Printing
Screen Printing
Relief Printing or Letter Press (Introduction, Principle & Plate Making)
Planography or Offset Printing (Introduction, Principle & Plate Making, Two Cylinder, Three Cylinder & Four Cylinder Press System )
Intaglio or Gravure Printing Process

Colour mixing principles
Colour separation method
Screen angles
Introduction to paper
Types of paper for printing
Size of paper

Introduction
Preparation of negative and positive
Cylinder Making
Plate making
Line ton/ Half tone