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Advertising Art & Ideas II (Theory) [1]

Paper Code: 
VAA 331
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Unit I: 
Unit I

Campaign Planning and its objectives

Unit II: 
Unit II

The value of Planning, Designing and Layout: Pre layout planning

Unit III: 
Unit III

Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout
Media of Visual Communication

Unit IV: 
Unit IV

Printing Processes: Relief, Intaglio, planography, silkscreen and other modern printing techniques

Unit V: 
Unit V

A brief of advertising agency

References: 
Books recommended: 
 
Advertising Art & Ideas by G. M. Rege
The Advertising Hand Book by Dell Dennison
Academic Year: 
2018-2019 [2]

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Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-ii-theory-1

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-ii-theory-1
[2] https://visualarts.iisuniv.ac.in/academic-year/2018-2019