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Advertising Art & Ideas (Theory) [1]

Paper Code: 
VAA 231
Unit I: 

Introduction to advertising
Definition of advertising & its characteristics

Unit II: 

Advertising as a part of marketing
Direct & Indirect Advertising

Unit III: 

Advertising & Publicity
The social & ethical aspects of advertising

Unit IV: 

General role of advertising: Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living

Unit V: 

Introduction to the art of Calligraphy and Typography
Principles of typography

References: 

Books recommended: 

 

Advertising Art & Ideas by G. M. Rege

Advertising by Roderic White

 
Academic Year: 
2017-2018 [2]

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Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-theory-2
[2] https://visualarts.iisuniv.ac.in/academic-year/2017-2018