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Advertising Art & Ideas II (Theory) [1]

Paper Code: 
VAA 331
Unit I: 

Campaign Planning and its objectives

Unit II: 

Campaign Planning and its objectives

Unit III: 

Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout
Media of Visual Communication

Unit IV: 

Printing Processes: Relief, Intaglio, planography, silkscreen and other modern printing techniques

Unit V: 

A brief of advertising agency

References: 

Books recommended: 

 

Advertising Art & Ideas by G. M. Rege

The Advertising Hand Book by Dell Dennison

 
Academic Year: 
2017-2018 [2]

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Source URL: https://visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-ii-theory-2

Links:
[1] https://visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-ii-theory-2
[2] https://visualarts.iisuniv.ac.in/academic-year/2017-2018