Advertising Art & Ideas II (Theory)

Paper Code: 
VAA 331
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
UNIT I

Campaign Planning and its objectives

6.00
Unit II: 
UNIT II

The value of Planning, Designing and Layout: Pre layout planning

6.00
Unit III: 
UNIT III

Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout
Media of Visual Communication

6.00
Unit IV: 
UNIT IV

Printing Processes: Relief, Intaglio, planography, silkscreen and other modern printing techniques

6.00
Unit V: 
UNIT V

A brief of advertising agency

Academic Year: