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Advertising Art & Ideas II (Theory)
Paper Code:
VAA 331
Credits:
02
Contact Hours:
30.00
Max. Marks:
100.00
6.00
Unit I:
UNIT I
Campaign Planning and its objectives
6.00
Unit II:
UNIT II
The value of Planning, Designing and Layout: Pre layout planning
6.00
Unit III:
UNIT III
Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout
Media of Visual Communication
6.00
Unit IV:
UNIT IV
Printing Processes: Relief, Intaglio, planography, silkscreen and other modern printing techniques
6.00
Unit V:
UNIT V
A brief of advertising agency
Academic Year:
