Advertising Art & Ideas II (Theory)

Paper Code: 
VAA 331
Unit I: 

Campaign Planning and its objectives.

Unit II: 

The value of Planning, Designing and Layout :Prelayout planning.

 
Unit III: 

Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout. 

Media of Visual Communication.

 
Unit IV: 

Printing Processes : Relief, Intaglio, planography, silkscreen and other modern printing techniques

Unit V: 

A brief of advertising agency.

References: 

 

Books recommended:  Advertising Art & Ideas By G. M. Rege

                                       The Advertising Hand Book By Dell Dennison

 
Academic Year: 
2016-2017
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