Coming soon
Advertising Art & Ideas (Theory)
Paper Code:
VAA 231
Unit I:
Introduction to advertising
Definition of advertising & its characteristics
Unit II:
Advertising as a part of marketing
Direct & Indirect Advertising
Unit III:
Advertising & Publicity
The social & ethical aspects of advertising
Unit IV:
General role of advertising: Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living
Unit V:
Introduction to the art of Calligraphy and Typography
Principles of typography
References:
Books recommended:
Advertising Art & Ideas by G. M. Rege
Advertising by Roderic White
Academic Year:
