Advertising Art & Ideas (Theory)

Paper Code: 
VAA 231
Unit I: 

Introduction to advertising
Definition of advertising & its characteristics

Unit II: 

Advertising as a part of marketing
Direct & Indirect Advertising

Unit III: 

Advertising & Publicity
The social & ethical aspects of advertising

Unit IV: 

General role of advertising: Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living

Unit V: 

Introduction to the art of Calligraphy and Typography
Principles of typography

References: 

Books recommended

 

Advertising Art & Ideas by G. M. Rege

Advertising by Roderic White

 
Academic Year: