BASIC DESIGN (Practical)

Paper Code: 
CVAF 104
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Translate a 3D into 2D design through various compositions 
  2. Respond to problems in a creative and expressive manner
  3. Develop designs utilizing the knowledge of colors, elements and principles of design.

 

COURSE OUTCOMES:

Course

Course Outcomes

Learning and teaching strategies

Assessment Strategies

 

 

Course Code

Course Title

CVAF 104

Basic Design

(Practical)

 

The students will -

CO17: Demonstrate skills of drawing to create black and white, monochrome and coloured geometrical composition, symmetrical & asymmetrical compositions.

CO18:  Interpret and apply fundamental elements and principles of design in solving visual problems.

CO19: Elaborate knowledge of technical and aesthetic issues in their discipline to compose artworks reflecting shapes, textures, calligraphy and nature.

CO20: Experiment with colour theory and knowledge of primary, secondary, tertiary and complementary colors and their relationships to design compositions for market requirement.

CO21: Interpret letterforms, basic types, their formal aspects, proportion, weight and inter relationship of positive and negative space for developing artworks.

CO22: Create artworks by demonstrating problem solving thinking in systematic, conceptual and expressive manner.

Approach In Teaching:

Discussion, Tutorials, Demonstration, Brainstorming

 

Learning Activities For The Students:

Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

 

COURSE CONTENT:

To develop an understanding of the elements and principles of design through various practical exercises.  Study of two-dimensional space and its organizational possibilities; behavior of force and energy contained in line, form, color and texture; knowledge of primary, secondary, tertiary and complementary colors and their relationships. Introduction to the technical terms related to color theory. Introduction to the art of beautiful handwriting i.e. Calligraphy (Italic) Study of letterforms, basic types, study of their formal aspects, proportion, weight and inter relationship of positive and negative space. Study of Gothic and Roman and Devanagari.

 

Submission:           2 assignments (Exercises with basic shapes and texture in relation to space)

                      6 assignments (Gothic and Roman and Devanagari)

2 assignments (Compositions based on studies from nature)

References: 

Suggested Text Books/Suggested Reference Books:

  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • Dennis M. Puhalla, design Elements: Form & Space, Rockport Publishers
  • All About Techniques in Calligraphy An Indispensable Manual for Artist and Hobbyist, Barron’s
  • H Hashmi, English Hindi Modern Lettering, Pustak Mahal
  • Leatrice Eiseman, Pantone Guide to Communicating with Colour, HOW Books
  • Graham Davis, The Designer’s Toolkit 1000 Colours Thousands of Colour Combinations, Chronicle Books LLC
  • Steven Heller & Louise Fili, Shadow Type, Thames & Hudson
  • Darius A. Monsef Colour Inspirations, HOW Books
  • Gill, Basic Rendering, Thames & Hudson
  • Hillner,Matthias, Basic Typography :Virtual Typography, AVA Publications, 2009

E-Resources:

Academic Year: 
2023-2024
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