BASIC DESIGN (Practical)

Paper Code: 
25CVAF104
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to translate a 3D design into 2D through various compositions, respond to problems creatively and expressively, and develop designs utilizing the knowledge of colors, elements, and principles of composition.

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25CVA F104

Basic Design (Practical)

CO17: Develop a series of sketches, and layouts exemplifying development of their skills through the class.

CO18: Prepare submission displaying her skill set on nature based compositions, typography, shapes and textures. 

CO19: Plan and produce a design according to the given prompts showcasing their compositional sense and typographical knowledge. 

CO20: Justify her attained skills of design by arguing and answering questions in a viva sustaining professional code of conduct. 

CO21: Contribute effectively in course-specific interaction. 

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Assignments, Brainstorming, Demonstration

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

To develop an understanding of the elements and principles of design through various practical exercises. Study of two-dimensional space and its organisational possibilities; behaviour of force and energy contained in line, form, colour and texture; knowledge of primary, secondary, tertiary and complementary colours and their relationships. Introduction to the technical terms related to colour theory. 

Introduction to the art of beautiful handwriting i.e., Calligraphy (Italic) Study of letterforms, basic types, study of their formal aspects, proportion, weight and inter relationship of positive and negative space. Study of Gothic and Roman and Devanagari.

 

Submission: 2 assignments (Exercises with basic shapes and texture in relation to space) 6 assignments (Gothic and Roman and Devanagari)

2 assignments (Compositions based on studies from nature)

 
Essential Readings: 
  1. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  2. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  3. Dennis M. Puhalla, design Elements: Form & Space, Rockport Publishers
  4. All About Techniques in Calligraphy An Indispensable Manual for Artist and Hobbyist, Barron’s
  5. H Hashmi, English Hindi Modern Lettering, Pustak Mahal

Suggested Reading:

  1. Leatrice Eiseman, Pantone Guide to Communicating with Colour, HOW Books
  2. Graham Davis, The Designer’s Toolkit 1000 Colours Thousands of Colour Combinations, Chronicle Books LLC
  3. Steven Heller & Louise Fili, Shadow Type, Thames & Hudson
  4. Darius A. Monsef Colour Inspirations, HOW Books
  5. Gill, Basic Rendering, Thames & Hudson
  6. Hillner,Matthias, Basic Typography :Virtual Typography, AVA Publications, 2009
References: 
  1. Beginning Graphic Design: Fundamentals of Design (gcfglobal.org)
  2. How To Learn The Basics Of Design: Ultimate Guide For 2023 (inkbotdesign.com)
  3. Visual Design Basics | Usability.gov
  4. Beginning Graphic Design: Fundamentals - YouTube
  5. Basic Design Elements and the Principles of Design - by UXPin
Academic Year: 
2025-2026
  • Printer-friendly version
  • PDF version