Communication Design (Practical)

Paper Code: 
VAA 503
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES

This course will enable the students to-

  1. Assess And Critically Evaluate The Existing Design
  2. Create An Effective Message In Accordance With The Target Group
  3. Organise And Apply Various Design Elements And Principles To Design
  4. Understand The Relation Between COntent And Visual To Express Their Creative Thinking

 

COURSE OUTCOMES

 

Course

 Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

 

 

VAA 503

 

 

 

 

 

 

Communication Design

(Practical)

 

 

 

 

 

 

The Students Will Be Able To-

CO97: Identify The Needs Of Target Audience And Translate The Same Through Design

CO98: Implement Principles Of Design And Evaluate It.

CO99: Apply Creative Skills To Create Promotional Design

CO100: Acquire COpywriting Skills.

 

CO101: Apply Different Approaches For COmmunicating The Message (Typographic, Photographic, Illustrative)

 

CO102: Interpret The Relation Of COntent And Visual

 

CO103: Plan The Layout And Execute It

 

 

Approach In Teaching:

Discussion, Tutorials, Brainstorming

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation

 

 

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

 

Redesigning of existing press and magazine ads to understand the elements of an ad and experiment with layout. The emphasis is to be placed on visual image development and execution, creativity and generation of ideas. Students will learn to communicate messages through print media.

  • Press ads
  • Magazine ads
  • Social Media
  • Poster

 

Submission: Min. 6 assignments

 

 

 

 

 

 

 

 

 

Academic Year: