Coming soon
Communication Design (Practical)
COURSE OBJECTIVES
This course will enable the students to-
- Identify and conclude the unique feature of a product
- Understand the needs of the target group
- Create an effective message strategy in accordance with the target group
- Develop an idea and execute the same in the form of an advertising campaign
- Construct a user friendly package design
COURSE OUTCOMES
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Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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VAA 703 |
Communication Design (Practical)
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The Students Will Be Able To- CO151:Identify USP And Understand Target Audience In Order To Plan The Concept Of The Campaign CO152:Develop And Modify Design Using Design Elements And Principle
CO153:Acquire Copywriting Skills
CO154:Infer The Relation Of Content And Visual And Apply It According To The Market Requirements
CO155:Recognise Different Approaches For Communicating The Message (Typographic, Photographic, Illustrative)
CO156:Create Customer Friendly And Attractive Packaging Design
CO157:Discover Different Advertising Medias And Its Effectiveness On Target Audience
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Approach In Teaching:
Discussion, Tutorials, Brainstorming, Research, COmparative Studies
Learning Activities For The Students:
Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation
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Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions |
COURSE CONTENT:
The emphasis will be laid on creativity, execution and resourcefulness. Students will learn how to select, plan, schedule, produce and budget for services required creating successful advertising campaigns.
Submission: One major Product Campaign incorporating traditional as well as modern media.
