COURSE OBJECTIVES:
The course will enable the students to-
COURSE OUTCOMES:
Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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VAA 603 |
Communication Design (Practical)
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The Students Will-
CO152: Identify The Needs Of Target Audience And Translate The Same Through Design for enforcing them to buy a product. CO153: Compare the features with the competitive brand and appraise the features of clients brand by highlighting the USP in the advertising message CO154: Develop a Big Idea and split it in a series of advertisements to occupy the space in the mind of which can be correlated and remembered in the long run by the target group CO155: Organize the various elements and principles of design for creating layouts to get an idea on visual representation CO156: Using the designing software's transform the appropriate layout into an aesthetically appealing ad to get an approval from the client CO157: Apply creative skills, copywriting skills to create promotional design For Communicating The Message
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Approach In Teaching:
Discussion, Tutorials, Brainstorming, Research, Comparative Studies
Learning Activities For The Students:
Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation |
Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions |
COURSE CONTENT:
The emphasis is to be placed on visual image development and execution, creativity and generation of ideas. Students will learn to communicate messages.
Submission: One Mini Campaign (Any Service)