Communication Design (Practical)

Paper Code: 
VAA 703
Credits: 
06
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Identify and conclude the unique feature of a product
  2. Understand the needs of the target group
  3. Create an effective message strategy in accordance with the target group
  4. Develop an idea and execute the same in the form of an advertising campaign
  5. Construct a user friendly package design

 

COURSE OUTCOMES:

 

Course

 

  Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

VAA 703

 

 

 

 

 

Communication Design

(Practical)

 

 

 

 

The Students Will-

 

CO186: Asses Product’s USP & Target Audience To Plan The Concept Of The Campaign

 

CO187: select, plan, schedule, produce and budget for services required to create successful advertising campaigns

 

CO188: Research The Relation Of Content, Visual & Copywriting to integrate with the Market Requirements and produce an effective product campaign

 

CO189: Outline & choose Approaches For Communicating The Message (Typographic, Photographic, Illustrative) according to the Brand’s message, Target audience and market

 

CO190: Appraise the existing packaging design & Create an improved Customer Friendly And Attractive Packaging Design for the brand

 

CO191: Analyse Different Advertising Medias And Its Effectiveness On Target Audience to generate an effective campaign strategy

 

 

 

 

Approach In Teaching:

 

Discussion, Tutorials, Brainstorming, Research, Comparative Studies

 

Learning Activities For The Students:

 

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation

 

 

 

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

The emphasis will be laid on creativity, execution and resourcefulness. Students will learn how to select, plan, schedule, produce and budget for services required creating successful advertising campaigns.

Submission:  One major Product Campaign incorporating traditional as well as modern media.

 

Academic Year: 
2021-2022
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