Coming soon
Communication Design (Practical)
COURSE OBJECTIVES:
The course will enable the students to-
- Analyse the social problems prevailing in the society
- Construct an impactful message strategy to spread awareness to overcome social problems.
- Employ appropriate advertising appeal to capture the attention of the target audience
- Choose the relevant medias to meet the organisational objectives
COURSE OUTCOMES:
|
Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
|
|
Paper Code |
Paper Title |
|||
|
VAA 803 |
Communication Design (Practical)
|
The Students Will - CO218 Assess The Problems Prevailing In The Society And Produce A Solution Through A Campaign
CO219: Appraise Advertising Appeals To Create An Effective Message for the target audience
CO220:Assess And Judge Traditional & Modern Media to choose the appropriate for the brand
CO221: Formulate How To Select, Plan, Schedule, Produce A Successful Advertising Campaign
CO222: Design social and image building campaigns to establish the brand in the market
CO223: Evaluate the media & develop the most effective strategy to establish the brand in the market
|
Approach In Teaching:
Discussion, Tutorials, Brainstorming, Research, Comparative Studies
Learning Activities For The Students:
Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation |
Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions |
COURSE CONTENT:
The emphasis will be laid on creativity, execution and resourcefulness. Students will learn how to select, plan, schedule, produce and budget for services required to create a successful advertising campaign. Social and Image building ad campaigns incorporating traditional as well as modern media.
(Note: Students are required to complete their exam work in 10 Hrs and submit it in soft copy to the invigilator. Print of the exam work can be taken on the next day by the invigilator)
Submission: 2 Mini Ad Campaigns
