CORPORATE IDENTITY DESIGN (Practical)

Paper Code: 
25CVAA303
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to analyse the company's objective and develop a suitable brand identity. Express and critically evaluate the creative ideas. Gain proficiency to organise and apply various design elements and principles to the design effectively.

 
Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25CVAA303

Corporate Identity Design (Practical)

CO55: Assess the needs of the client and plan the graphic designs to position the brand in the market through logos, symbols, monograms and combine design elements and principles creatively to solve a communication problem through layouts & sketches.

 

CO56: Connect and assemble the elements and principles of design to create a submission displaying their observational skills on Branding and Promotional designs manually and digitally.

 

CO57: Integrate global needs to create logos, monograms, symbols, shopping bags, stationery design displaying an understanding and analysis of the brand manually and digitally considering professional ethics

 

CO58: Appraise the communication designs created in response to market needs and establish herself as a graphic designer.

 

CO59: Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

Students are expected to use creative thinking to solve communication problems. Introduction to the concepts of logos, monograms & symbols. Terminology of Typography. Different typographical exercises.

  • Logo design : 2

  • Tag design : 2

  • Stationery design : 1

  • Shopping Bag

  • Folder

 

Submission: Min. 7 assignments (One from each topic)

 
Essential Readings: 
  1. Bob Gordon, 1000 fonts, Albertus to Zupra Sana, IVY Press
  2. Paul Shaw, Revival Type Digital typefaces Inspired by the past, Thames and Hudson
  3. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  4. Steven Liska, Business Graphics, Rockport Publishers
  5. Matthias Hillner, Basics Typography Virtual Typography, AVA Publishing SA
References: 

Suggested Reading:

  1. Per Mollerup , Marks Of Excellence The history & Taxonomy of Trademarks, Phaidon Press Limited
  2. A. H Hashmi, English Hindi Modern Lettering, Pustak Mahal
  3. Steven Heller & Louise Fili, Shadow Type, Thames & Hudson
  4. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited

E-Resources:

  1. 7 Types of Logos and Which Ones to Use For Your Brand (vectornator.io)
  2. What is a Logo, and Why Does it Matter? | Tailor Brands
  3. Monogram Logo Design: A Beginner’s Guide | Looka
  4. Logo Symbols: How to Pick Them for Your Brand | Looka
  5. 6 Stationery Branding List for Your Business (collegecopyshop.com)
  6. BWD | Branding Stationery List
Academic Year: 
2025-2026
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