Dissertation (Practical)

Paper Code: 
24VAA(I)422
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to conduct original research in their field of study. Develop a deep understanding of research methodologies, data analysis techniques, and academic writing standards. Students will learn to formulate research questions, design and implement research projects, critically evaluate existing literature, and effectively communicate their findings. The course aims to foster independent, critical thinking and problem-solving abilities, preparing students to contribute new knowledge to their discipline and to present their research in both written and oral formats to academic and professional audiences.

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24VAA(I)422

Dissertation (Practical)

CO76: Develop the skills to organize and structure their research findings clearly and concisely using visual aids effectively to engage the audience and demonstration a deep understanding of the research topic.

 

CO77: Integrate the critical analysis, problem-solving, and methodological application in documenting their research. defend the findings confidently during viva and identify areas for improvement & further development in the selected topic

 

CO78: Enhance their written and oral communication skills and produce the dissertation by integrating information from diverse sources that provides a complete view of the selected topic and prepare them for future academic and professional presentations.

 

CO79: Contribute effectively in course-specific interaction

Approach in Teaching: Interactive Discussions, Lectures, Presentations, Reading,

Case Studies

 

Learning Activities for The Students: Presentations,

Group Discussions, Self-Learning Assignments, Preparing Questions, Oral Explanation

Continuous Assessment Test, Semester end examination, PPT, Viva, Student Teacher Interaction, Final Presentation, Report

 

COURSE CONTENT:

Students will conduct comprehensive literature reviews to identify research gaps and learn to formulate research questions and hypotheses. The course covers selecting and applying appropriate qualitative and quantitative methodologies, designing research proposals, and obtaining ethical approval. They will focus on structuring and writing their dissertations, integrating literature, and presenting clear arguments. Additionally, the course will enhance students' presentation skills to defend their findings and teach them to edit and revise their work rigorously. Students will learn about the submission process and publication in academic journals.

The students will have to submit 5 copies of final Dissertation after checking plagiarism, authenticity. A viva is to be conducted by a jury of two expert examiners (1 internal examiner and 1 external examiner)

 

Essential Readings: 
  1. Research Methodology And Statistical Techniques by Santosh Gupta
  2. MLA Handbook, 9/e by The Modern Language Association of America
  3. MLA 9 Simplified: Easy way guide to MLA Handbook: Updated for the MLA 9th Edition Handbook by Appearance Publishers
  4. Writing ‘How-to’ Articles and Books by Chriss Mccallum
  5. Research Methodology by Satendra Kumar
  6. Research and Publication Ethics by Santosh Kumar Yadav
  7. Research Methods by Ram Ahuja
  8. The Joy of Research by C. Balaji

 

Suggested Readings:

  1. Journal of Advertising Research (EBSCO)
  2. Journal of Current Issues & Research in Advertising (EBSCO)
  3. International Journal of Advertising (EBSCO)
  4. Journal of Consumer Behaviour (EBSCO)
  5. International Journal of Advertising & Marketing to Children (EBSCO)
  6. Journal of Interactive Advertising (EBSCO)
  7. Journal of International Marketing & Marketing Management (EBSCO)
  8. British Journal of Marketing (EBSCO)
  9. Journal of Promotion Management (EBSCO)
  10. Public Relation Journal (EBSCO)
  11. The Journal of Personal Selling & Sales Management (Proquest ABI/INFORM Global)
  12. The Public Relations Journal (Proquest ABI/INFORM Global)
  13. Design Management Journal (Proquest ABI/INFORM Global)
  14. Emerging Markets Journal (Proquest ABI/INFORM Global)
  15. Asian Marketing Journal (EBSCO)

 

References: 

 

Academic Year: 
2024-2025
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