DISSERTATION (Theory)

Paper Code: 
VAA(I) 322
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Identify, choose and summarize the topic for research by selecting an appropriate title
  2. Explain the reason for selecting particular topic
  3. Apply knowledge and understanding in relation to the agreed area of study
  4. Combine theoretical and practical knowledge to elaborate
  5. Develop research methodology
  6. List the review of literature
  7. List the content to be covered

 

COURSE OUTCOMES:

Course

Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

VAA(I)322

 

Dissertation (Theory)

 

 

 

The Students Will:

CO66: Examine multiple subject matter in the field of applied art and select one subject to do a detailed research

CO67: Review and analyze the existing literature and find the scope for further research on the selected topic

CO68: Critically analyze and evaluate the knowledge and understanding in relation to the agreed area of study

CO69: Plan appropriate methodology for conduction of defined research work

CO70: Integrate theory and practice for chapter division

Approach In Teaching:

Interactive Lectures, Discussion, Tutorials, Reading Assignments, Multiple Points Of View

 

Learning Activities For The Students:

Self-Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation

Continuous
Assessment Test, Semester End Examinations, Presentation, Viva/Interaction Individual Projects

 

COURSE CONTENT:

The students will have to submit the synopsis at the end of this semester. The viva will be taken by the external jury members.

 

Note:

1. The student will decide two/ three topics and a broad outline of research within fifteen days of the commencement of the semester with assigned guide. All the faculty members will give approval for the topic after the discussion on third week of the semester.

2. The students will have to submit the Synopsis report with the practical submission.

 

 

 

References: 

Suggested Text Books/Suggested Reference Books:

  • Research Methodology And Statistical Techniques by Santosh Gupta
  • MLA Handbook, 9/e by The Modern Language Association of America
  • MLA 9 Simplified: Easy way guide to MLA Handbook: Updated for the MLA 9th Edition Handbook by Appearance Publishers
  • Writing ‘How-to’ Articles and Books by Chriss Mccallum
  • Research Methodology by Satendra Kumar
  • Research and Publication Ethics by Santosh Kumar Yadav
  • Research Methods by Ram Ahuja
  • The Joy of Research by C. Balaji

 

 

E-Resources:

 

Reference Journals:

  • Journal of Advertising Research (EBSCO)
  • Journal of Current Issues & Research in Advertising (EBSCO)
  • International Journal of Advertising (EBSCO)
  • Journal of Consumer Behaviour (EBSCO)
  • International Journal of Advertising & Marketing to Children (EBSCO)
  • Journal of Interactive Advertising (EBSCO)
  • Journal of International Marketing & Marketing Management (EBSCO)
  • British Journal of Marketing (EBSCO)
  • Journal of Promotion Management (EBSCO)
  • Public Relation Journal (EBSCO)
  • Journal of Marketing (JSTOR)
  • Journal of Marketing (JSTOR)
  • The Journal of Personal Selling & Sales Management (Proquest ABI/INFORM Global)
  • The Public Relations Journal (Proquest ABI/INFORM Global)
  • Journal of Design (Proquest ABI/INFORM Global)
  • Design Management Journal (Proquest ABI/INFORM Global)
  • Emerging Markets Journal (Proquest ABI/INFORM Global)
  • Asian Marketing Journal (EBSCO)

 

 

Academic Year: 
2023-2024
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