DISSERTATION (Theory)

Paper Code: 
VAA(I) 422
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Develop research skills and create a research plan adequate to the research question.
  2. Find, select, analyze, evaluate and integrate information using various sources
  3. Summarize knowledge and skills previously gained and apply the same to an in-depth study
  4. Assemble the findings of their project in a written report

 

COURSE OUTCOMES:

Course

 

Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

 

 

 

VAA(I)422

 

 

 

 

 

Dissertation (Theory)

 

 

 

The Students Will -

CO 96: Professionally employ the research tools and apply the academic writing skills to elaborate and write the content on the selected topic

CO97:  Interpret, analyze and breakdown the gathered information to compile and synthesize it in the specified chapters.

CO98: List the referred sources used for collecting the information in the form of references, citations, bibliography to meet the ethical requirements.

CO99: Defend the personal opinion through a derived conclusion and communicate the findings in an effective way to the readers and listeners

CO100: Solve existing research issues and facilitate options of further research in their topic while honestly reporting data to get in the good habit of ethical research practices.

Approach In Teaching:

Interactive Lectures, Discussion, Tutorials, Reading Assignments, Multiple Points Of View

 

 

Learning Activities For The Students:

Self-Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation

Continuous
Assessment Test, Semester End Examinations, Presentation, Viva/Interaction Individual Projects

 

COURSE CONTENT:

The students will have to submit the final Dissertation after checking plagiarism, authenticity, and social benefits in the field she has chosen, in five copies along with a soft copy in CD with the practical submission. A Viva is to be conducted by a jury of two expert examiners.

 

References: 

Suggested Text Books/Suggested Reference Books:

  • Research Methodology And Statistical Techniques by Santosh Gupta
  • MLA Handbook, 9/e by The Modern Language Association of America
  • MLA 9 Simplified: Easy way guide to MLA Handbook: Updated for the MLA 9th Edition Handbook by Appearance Publishers
  • Writing ‘How-to’ Articles and Books by Chriss Mccallum
  • Research Methodology by Satendra Kumar
  • Research and Publication Ethics by Santosh Kumar Yadav
  • Research Methods by Ram Ahuja
  • The Joy of Research by C. Balaji

 

 

E-Resources:

 

Reference Journals:

  • Journal of Advertising Research (EBSCO)
  • Journal of Current Issues & Research in Advertising (EBSCO)
  • International Journal of Advertising (EBSCO)
  • Journal of Consumer Behaviour (EBSCO)
  • International Journal of Advertising & Marketing to Children (EBSCO)
  • Journal of Interactive Advertising (EBSCO)
  • Journal of International Marketing & Marketing Management (EBSCO)
  • British Journal of Marketing (EBSCO)
  • Journal of Promotion Management (EBSCO)
  • Public Relation Journal (EBSCO)
  • Journal of Marketing (JSTOR)
  • Journal of Marketing (JSTOR)
  • The Journal of Personal Selling & Sales Management (Proquest ABI/INFORM Global)
  • The Public Relations Journal (Proquest ABI/INFORM Global)
  • Journal of Design (Proquest ABI/INFORM Global)
  • Design Management Journal (Proquest ABI/INFORM Global)
  • Emerging Markets Journal (Proquest ABI/INFORM Global)
  • Asian Marketing Journal (EBSCO)

 

 

Academic Year: 
2023-2024
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