GRAPHIC DESIGN-I (Practical)

Paper Code: 
VAA(G) 124
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Identify and assess the target audience and USP of a product or service
  2. List, Classify and analyze the social problems prevailing in the society
  3. Consider Consumer Behaviour theory to develop a strong message strategy
  4. Develop a creative strategy and media strategy
  5. Choose appropriate words, Illustration and colour scheme to grab the attention of target audience

COURSE OUTCOMES:

Course

 

    Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

VAA(G) 124

 

 

 

Graphic Design-I

(Practical)

 

 

 

The Students Will -

CO16: Identify the problems faced by consumers in day to day life and accordingly plan an advertising campaign for enforcing them to buy a product

CO17: Compare the features with the competitive brand and appraise the features of clients’ brand by highlighting the USP in the advertising message

CO18: Develop a Big Idea and split it in a series of advertisements to occupy the space in the mind of which can be correlated and remembered in the long run by the target group

CO19: Identify the social problems and develop an ad campaign with an emotional message and supportive visual to eradicate the issues from the society 

CO20: Organize the various elements and principles of design for creating layouts to get an idea on visual representation

CO21: Use designing software's transform the appropriate layout into an aesthetically appealing ad to get an approval from the client

CO22: Appraise and place the ad in  best suitable advertising media to reach the right audience at right time and place

Approach In Teaching:

Tutorials, Demonstration, Guided Exploration, Guided Activity

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn

 

Continuous Assessment Test, Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

  • To design 1 Major Ad Campaign on any product taking traditional and modern media.
  • To design 1 Mini Campaign on any Social Problem.

 

 

References: 

Suggested Text Books/Suggested Reference Books:

  • Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • Poster Women A Visual History of the Women’s Movement in India, Zubaan
  • Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
  • Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  • Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  • Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

 

E-Resources:

Academic Year: