Course

    Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

VAA(G) 124

Graphic Design-I

(Practical)

The Students Will -

CO16: Identify the problems faced by consumers in day to day life and accordingly plan an advertising campaign for enforcing them to buy a product

CO17: Compare the features with the competitive brand and appraise the features of clients’ brand by highlighting the USP in the advertising message

CO18: Develop a Big Idea and split it in a series of advertisements to occupy the space in the mind of which can be correlated and remembered in the long run by the target group

CO19: Identify the social problems and develop an ad campaign with an emotional message and supportive visual to eradicate the issues from the society 

CO20: Organize the various elements and principles of design for creating layouts to get an idea on visual representation

CO21: Use designing software's transform the appropriate layout into an aesthetically appealing ad to get an approval from the client

CO22: Appraise and place the ad in  best suitable advertising media to reach the right audience at right time and place

Approach In Teaching:

Tutorials, Demonstration, Guided Exploration, Guided Activity

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn

Continuous Assessment Test, Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions