Graphic Design - I (Practical)

Paper Code: 
24VAA232
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to analyse the company's guidelines and basic essentials for Branding. Adapting the objective and develop a suitable brand identity for company. Gain proficiency to apply various design elements and principles for promotional activities of a Brand.

 

Course Outcomes: 

Course

 Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

24VAA 232

Graphic Design - I

(Practical)

CO7: Assess requirement of the client and plan the design accordingly. Sketches and layout of logos, symbols, monograms to position the brand in the market and combine design elements and principles suitable for it.

 

CO8: Collaborating the design for submission displaying their observational acquaintance on branding and promotion both manually and digitally.

 

CO9: Integrate global needs to create logos, monograms, symbols, shopping bags, stationery design displaying her skills of digital & manual functions & pursuing the design principles considering professional ethics.

 

CO10: Defend her conceptual depiction of logos & stationary design with logical ideations sufficing Brand promotion in Viva-voce with a professional code of conduct.

 

CO11: Contribute effectively in course-specific interaction.

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration

One Annual Practice Test, Daily, Layouts, Assignments, Observation, Student Teacher Interaction, Display and Final Submissions  

COURSE CONTENT:

Designing of Symbols and Logos, Book Cover/ Book Jacket, Designing Shopping Bag & Tag

 

Submissions: 4 exercise

 

Essential Readings: 
  1. Bob Gordon, 1000 fonts, Albertus to Zupra Sana, IVY Press
  2. Paul Shaw, Revival Type Digital typefaces Inspired by the past, Thames and Hudson
  3. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  4. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  5. Per Mollerup , Marks Of Excellence The history & Taxonomy of Trademarks, Phaidon Press Limited

 

Suggested Readings:

  1. A. H Hashmi, English Hindi Modern Lettering, Pustak Mahal
  2. Matthias Hillner, Basics Typography Virtual Typography, AVA Publishing SA
  3. Steven Heller & Louise Fili, Shadow Type, Thames & Hudson
  4. Steven Liska, Business Graphics, Rockport Publishers

 

References: 
  1. 7 Types of Logos and Which Ones to Use For Your Brand (vectornator.io)
  2. What is a Logo, and Why Does it Matter? | Tailor Brands
  3. Monogram Logo Design: A Beginner’s Guide | Looka
  4. Logo Symbols: How to Pick Them for Your Brand | Looka
  5. 6 Stationery Branding List for Your Business (collegecopyshop.com)
  6. BWD | Branding Stationery List

 

Academic Year: 
2024-2025
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