Graphic Design-II (Practical)

Paper Code: 
VAA(G) 224
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to-

  1. Identify the target audience and employ appropriate advertising appeal to capture their attention
  2. Analyse the social problems prevailing in the society and construct an impactful message strategy to spread awareness to overcome it.
  3. Identify the role of advertising in developing social awareness and to bring a positive change in society
  4. Choose relevant medias to meet the organisational objectives and the reach the target market

 

COURSE OUTCOMES:

 

Course

 Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

 

 

 

VAA(G) 224

 

 

 

Graphic Design-II

(Practical)

 

 

 

 

The Students Will Be Able To-

CO48:Develop and justify creative advertisements to address the target audience on various social issues

 

CO49:Analyse social marketing problems and suggest ways of solving these

 

CO50:Assess the role of social issue advertising and other communications in context with target group  and achieving behavioural change

 

CO51:Justify appropriate promotional objectives, strategies and budgets and formulate potentially effective strategies for creative and media execution

 

CO52:Evaluate methods to measure the effectiveness of advertising and promotion

 

 

 

Approach In Teaching:

Tutorials, Demonstration, Guided Exploration, Guided Activity

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn

 

 

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:0

  • Design 1 Major Campaign on any Social Problem taking traditional and modern media
  • To design 1 Mini Campaign on any Service.
Academic Year: 
2020-2021
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