GRAPHIC DESIGN-II (Practical)

Paper Code: 
VAA(G) 224
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Identify the target audience and employ appropriate advertising appeal to capture their attention
  2. Analyse the social problems prevailing in the society and construct an impactful message strategy to spread awareness to overcome it.
  3. Identify the role of advertising in developing social awareness and to bring a positive change in society
  4. Choose relevant medias to meet the organizational objectives and the reach the target market

 

COURSE OUTCOMES:

Course

 

     Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

VAA(G) 224

 

 

 

Graphic Design-II

(Practical)

 

 

 

The Students Will -

 

CO46: Develop a plan & create an ad campaign to eradicate social issues after identifying the problems in society

 

CO47: Gather and compile the detailed information related to the problem from primary and secondary sources and analyze the data for creating the effective content to leave a positive impact on society

 

CO48: Develop a Big Idea and break it into series of advertisements to be run in specified time duration for reminding the target group from time to time and help them in taking an action

 

CO49: Combine the design elements and principles in designing software's for giving final shape to an idea to communicate the message to the target market

 

CO50: Plan an ad campaign for the service provider depicting their USP through an effective copy and supporting visual to attract the target market

 

CO51: Assess the effectiveness of various advertising medias and place the advertisement in the appropriate media to reach the right target market at right time & place

Approach In Teaching:

Tutorials, Demonstration, Guided Exploration, Guided Activity

 

Learning Activities for The Students:

Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn

 

Continuous Assessment Test, Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

  • Design. 1 Major Campaign on any Social Problem taking traditional and modern media
  • To design 1 Mini Campaign on any Service.

 

References: 

Suggested Text Books/Suggested Reference Books:

  • Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • Best of Brochure Design II, Rockport Publishers
  • Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
  • Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  • Simon Veksner, 100 Ideas that changed Advertising, Laurence King Publishing
  • Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  • Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing Limited

 

E-Resources:

 

 

Academic Year: 
2023-2024
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